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9 brand shaastras: nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd 2009Availability: Items available for loan: [Call number: 658.827 KAP] (1).
A Concise guide to market research: the process, data, and methods using IBM SPSS statistics

by Sarstedt, Marko | Mooi, Erik.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Germany Springer 2019Availability: Items available for loan: [Call number: 658.83 SAR] (1).
Advertising and promotion: an integrated marketing communication perspective

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: [Call number: 659.1 BEL] (8).
Applied regression analysis for business : tools, traps and applications

by Welc, Jacek | Esquerdo, Pedro J. Rodriguez.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Switzerland Springer 2018Availability: Items available for loan: [Call number: 519.536 WEL] (1).
B2B marketing: a south-asian perspective

by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Items available for loan: [Call number: 658.804 HUT] (1).
Brand management: text and cases

by Verma, Harsh V.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books Private Ltd. 2017Availability: Items available for loan: [Call number: 658.827 VER] (9).
Brand seduction: how neuroscience can help marketers build memorable brands

by Weber, Daryl.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pan Macmillion India 2017Availability: Items available for loan: [Call number: 658.827 WEB] (1).
Building brands in Asia: from the inside out

by Andrews, Tim G | Brand marketing | Chew, Wilson.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2017Availability: Items available for loan: [Call number: 658.827095 AND] (1).
Business marketing: concepts and cases

by Sarin, Sharad.

Edition: 9thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019Availability: Items available for loan: [Call number: 658.8 SAR] (1).
Business research methods

by Bajpai, Naval.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: [Call number: 658.0072 BAJ] (4).
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2017Availability: Items available for loan: [Call number: 658.804 BRE] (1).
Business-to-business marketing: relations, networks and strategies

by Ellis, Nick | Sarkar, Soumya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2018Availability: Items available for loan: [Call number: 658.804 ELL] (7).
Buy ology: truth and lies about why we buy

by Lindstrom, Martin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2010Availability: No items available Checked out (1).
Complete B2B online marketing

by Ginty, Maura | Vaccarello, Lauren | Leake, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken John Wiley & Sons, Inc. 2012Availability: Items available for loan: [Call number: 658.872 GIN] (1).
Consumer Behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 12thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: [Call number: 658.8342 SCH] (1).
Consumer Behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Edition: 10thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: [Call number: 658.8342 BLA] (1).
Consumer Behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: [Call number: 658.8342 BLA] (1).
Consumer Behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 12th Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: [Call number: 658.8342 SCH] (1).
Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 11thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: [Call number: 658.8342 SCH] (1).
Consumer behavior, concepts and applications

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: [Call number: 658.8342 LOU] (1).
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