|
Marketing management by Saxena, Rajan. Edition: 6thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAX.
|
|
America: the mother of all brands by Anholt, Simon | Hildreth, Jeremy. Series: Great brand storiesMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.
|
|
Principles of management by Tripathi, P. C | Reddy, P. N | Bajpai, Ashish. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
|
|
Sales and distribution management: text and cases by Havaldar, Krishna K | Cavale, Vasant M. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HAV.
|
|
Global marketing: a decision oriented approach by Hollensen, Svend | Banerjee, Madhumita. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
|
|
Global Marketing by Keegan, Warren J | Dutta, Gautam. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
|
|
Rural marketing by Kashyap, Pradeep. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KAS.
|
|
Business market management (B2B): understanding, creating and delivering value by Anderson, James C | Narus, James A | Narayandas, Das | Seshadri, D.V.R. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AND.
|
|
Integrated advertising, promotion, and marketing communications by Clow, Kenneth E | Baack, Donald E. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.
|
|
Selling and sales management by Jobber, David. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 JOB.
|
|
International business: the new realities by Cavusgil, S. Tamer | Knight, Gary | Riesenberger, John. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
|
|
Sales and distribution management: decisions, strategies, and cases by Still, Richard R | Cundiff, Edward W | Govoni, Norman A. P | Puri, Sandeep. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 STI.
|
|
Fundamentals of international business by Varma, Sumati. Edition: 4th Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 VAR.
|
|
Marketing for hospitality and tourism by Kotler, Philip | Bowen, John T | Makens, James | Baloglu, Seyhmus. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 647.940688 KOT.
|
|
Google: the surprising success of search engine by Taylor, Neil. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04252 TAY.
|
|
International business: the challenges of globalization by Wild, John J | Wild, Kenneth L. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Not available: Indian Institute of Management LRC: Checked out (1).
|
|
Harry Potter: brand magic of the boy wizard by Brown, Stephen. Series: Great brand storiesMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO.
|
|
Marketing research by Burns, Alvin C | Bush, Ronald F | Veeck, Ann. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BUR.
|
|
Sales and distribution management: decisions, strategies, and cases by Still, Richard R | Cundiff, Edward W | Govoni, Norman A. P | Puri, Sandeep. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 STI.
|
|
A framework for marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
|