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Markets and morals: justifying kidney sales and legalizing prostitution by Ng, Yew-Kwang. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 174.4 NGY.
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Neuromarketing in action: how to talk and sell to the brain by Georges, Patrick M | Bayle-Tourtoulou, Anne-Sophie. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Limited 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO.
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Marketing 5.0: technology for humanity by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.
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Oversubscribed: how to get people lining up to do business with you by Priestley, Daniel. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PRI.
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Pick up the phone and sell: how proactive calls to customers and prospects can double your sales by Goldfayn, Alex. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 GOL.
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The business of belonging: how to make community your competitive advantage by Spinks, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPI.
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The six disciplines of agile marketing: proven practices for more effective marketing and better business results by Ewel, Jim. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EWE.
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They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer
by Sheridan, Marcus. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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Smart persuasion: how elite marketers influence consumers by Aime, Philippe | Gruunbeck, Jochen. Publication details: United Kingdom Convertize Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AIM.
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Faster, smarter, louder: master attention in a noisy digital market by Agius, Aaro | Clancey, Gian. Publication details: USA Lioncrest Publishing 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 AGI.
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Marketing to mindstates: the practical guide to applying behavior design to research and marketing by Leach, Will. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: United States Lioncrest Publishing 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEA.
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The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by Lewis, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW.
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Launching and building a brand for dummies by Will, Amy. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WIL.
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Integrated marketing communication: advertising and promotion in a digital world by Juska, Jerome M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.
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Integrated marketing communication: creative strategy from idea to implementation by Blakeman, Robyn. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Rowman & Littlefield 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 BLA.
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Performance management in retail and the consumer goods industry by Buttkus, Michael. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BUT.
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R for marketing research and analytics by Chapman, Chris | Feit, Elea McDonnell. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.133 CHA.
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The attention economy and how media works: simple truths for marketers by Nelson-Field, Karen. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL.
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Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Limited 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR.
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