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Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR.
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Location-based marketing: geomarketing and geolocation by Cliquet, Gerard. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.
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Marketing channel: a management view by Rosenbloom, Bert. Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.
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Introduction to neuromarketing and consumer neuroscience by Ramsoy, Thomas Z. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Denmark Neurons Inc. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM.
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Doing business in emerging markets by Cavusgil, S. Tamer | Ghauri, Pervez N | Liu, Leigh Anne. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV.
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Marketing: an introduction by Masterson, Rosalind | Philips, Nicholas | Pickton, David. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS.
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Frenemies: the epic disruption of the advertising industry (and why this matters) by Auletta, Ken. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London HarperCollins Publishers 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.
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Xiaomi: how a startup disrupted the market and created a cult following by Jayadevan P.K. . Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 384.5340951 JAY.
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Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik DU. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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Marketing in the digital age by Kumar, Dinesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.
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Service management: theory and practice by Bryson, John R | Sundbo, Jon | Fuglsang, Lars | Daniels, Peter. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BRY.
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The beauty paradigm: gender discourse in Indian advertising by Jethwaney, Jaishri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.10820954 JET.
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B2B marketing: a guidebook for the classroom to the boardroom by Seebacher, Uwe G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Consumption behaviour and social responsibility by Gupta, Karnika | Singh, Narendra. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUP.
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Social customer relationship management: fundamentals, applications, technologies by Alt, Rainer | Reinhold, Olaf. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT.
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Brand management: an introduction through storytelling by Mogaji, Emmanuel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Palgrave Macmillan 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.
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How people buy online: the psychology behind consumer behaviour by Gupta, Seema. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.
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Retailing: an introduction by Cox, Roger | Brittain, Paul. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 COX.
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Marketing strategy: overcome pitfalls and create effective marketing by Tiffany, Jenna. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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International business: concept, environment and strategy by Sharan, Vyuptakesh. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SHA.
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