Contents of Marketing › Learning Resource Centre (LRC) catalog

Cultural mediations of brands: unadvertization and quest for authority by

Marti, Caroline

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey John Wiley & Sons, Inc. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR.

Lists:

Location-based marketing: geomarketing and geolocation by

Cliquet, Gerard

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey John Wiley & Sons, Inc. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI.

Lists:

HR & OB,
Marketing.

Marketing channel: a management view by

Rosenbloom, Bert

Edition: 8th

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.

Lists:

Introduction to neuromarketing and consumer neuroscience by

Ramsoy, Thomas Z

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Denmark Neurons Inc. 2015

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM.

Lists:

Fiction,
Marketing.

Doing business in emerging markets by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Sage Publications Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV.

Lists:

HR & OB,
Marketing.

Marketing: an introduction by

Edition: 5th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Sage Publications Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS.

Lists:

Frenemies: the epic disruption of the advertising industry (and why this matters) by

Auletta, Ken

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London HarperCollins Publishers 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.

Lists:

Xiaomi: how a startup disrupted the market and created a cult following by

Jayadevan P.K.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Noida HarperCollins Publishers 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 384.5340951 JAY.

Lists:

Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by

Plessis, Erik DU

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Kogan Page 2011

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.

Lists:

HR & OB,
Marketing.

Service management: theory and practice by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Switzerland Palgrave Macmillan 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BRY.

Lists:

The beauty paradigm: gender discourse in Indian advertising by

Jethwaney, Jaishri

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.10820954 JET.

Lists:

HR & OB,
Marketing.

B2B marketing: a guidebook for the classroom to the boardroom by

Seebacher, Uwe G

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Switzerland Springer 2021

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Fiction,
Marketing.

No cover image available

Consumption behaviour and social responsibility by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Switzerland Springer 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUP.

Lists:

Social customer relationship management: fundamentals, applications, technologies by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Switzerland Springer 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT.

Lists:

Brand management: an introduction through storytelling by

Mogaji, Emmanuel

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Palgrave Macmillan 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG.

Lists:

How people buy online: the psychology behind consumer behaviour by

Gupta, Seema

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP.

Lists:

Marketing in the digital age by

Kumar, Dinesh

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.

Lists:

Marketing strategy: overcome pitfalls and create effective marketing by

Tiffany, Jenna

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Kogan Page Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.

Lists:

HR & OB,
Marketing.

International business: concept, environment and strategy by

Sharan, Vyuptakesh

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Noida Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SHA.

Lists:

Strategic marketing for nonprofit organizations by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND.

Lists:

Marketing.

	Cultural mediations of brands: unadvertization and quest for authority by Marti, Caroline Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAR. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Location-based marketing: geomarketing and geolocation by Cliquet, Gerard Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 CLI. Lists: HR & OB, Marketing. Add to cart (remove)
	Marketing channel: a management view by Rosenbloom, Bert Edition: 8th Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS. Lists: Finance & Accounting, Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Introduction to neuromarketing and consumer neuroscience by Ramsoy, Thomas Z Material type: Text; Format: print ; Literary form: Not fiction Publication details: Denmark Neurons Inc. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM. Lists: Fiction, Marketing. Add to cart (remove)
	Doing business in emerging markets by Cavusgil, S. Tamer Ghauri, Pervez N Liu, Leigh Anne Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 382.6 CAV. Lists: HR & OB, Marketing. Add to cart (remove)
	Marketing: an introduction by Masterson, Rosalind Philips, Nicholas Pickton, David Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MAS. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Frenemies: the epic disruption of the advertising industry (and why this matters) by Auletta, Ken Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Xiaomi: how a startup disrupted the market and created a cult following by Jayadevan P.K. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 384.5340951 JAY. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik DU Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE. Lists: HR & OB, Marketing. Add to cart (remove)
	Service management: theory and practice by Bryson, John R Sundbo, Jon Fuglsang, Lars Daniels, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BRY. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	The beauty paradigm: gender discourse in Indian advertising by Jethwaney, Jaishri Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.10820954 JET. Lists: HR & OB, Marketing. Add to cart (remove)
	B2B marketing: a guidebook for the classroom to the boardroom by Seebacher, Uwe G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Fiction, Marketing. Add to cart (remove)
	No cover image available Consumption behaviour and social responsibility by Gupta, Karnika Singh, Narendra Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUP. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Social customer relationship management: fundamentals, applications, technologies by Alt, Rainer Reinhold, Olaf Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	How people buy online: the psychology behind consumer behaviour by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Marketing in the digital age by Kumar, Dinesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Marketing strategy: overcome pitfalls and create effective marketing by Tiffany, Jenna Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF. Lists: HR & OB, Marketing. Add to cart (remove)
	International business: concept, environment and strategy by Sharan, Vyuptakesh Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SHA. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Strategic marketing for nonprofit organizations by Andearsen, Alan R Kotler, Philip Sharma, Dheeraj Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing. Add to cart (remove)