Marketing

This list contains 785 titles

Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 11thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Jha, Mithileshwar.

Edition: 14thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).
Business-to-business marketing: relationship, networks and strategies

by Ellis, Nick | Sarkar, Soumya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ...
B2B marketing: a south-asian perspective

by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W.

Edition: 11thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2014Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
How brands become icons: the principles of cultural branding

by Holt, Douglas B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 HOL.
Services marketing: integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
Customer relationship management: concept, strategy, and tools

by Kumar, V | Kumar, V | Reinartz, Werner.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM.
Consumer behaviour: the Indian context (concepts and cases)

by Kumar, S. Ramesh.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.
Research for marketing decisions

by Green, Paul E | Tull, Donald S | Albaum, Gerald.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.
Retail management: a strategic approach

by Berman, Barry | Evans, Joel R | Chatterjee, Patrali.

Edition: 13thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER.
Retailing management

by Levy, Michael | Weitz, Barton | Pandit, Ajay.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 LEV.
Service management and marketing: customer management in service competition

by Gronroos, Christian.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M. G | Jacob, Isaac.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.
Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 12th Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Customer relationship management

by Peelen, Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PEE.
Customer loyalty: concept, context & character

by Rai, Alok Kumar | Srivastava, Medha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 RAI.
Services marketing: integrating customer focus across the firm

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
Consumer behavior, concepts and applications

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU.
 <<    1  2  3  4  ...  40    >>

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha