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Advertising and promotion: an integrated marketing communication perspective by Belch, George E | Belch, Michael A | Purani, Keyoor. Edition: 9thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...
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Advertising by design: generating and designing creative ideas across media by Landa, Robin. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LAN.
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Advertising management by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT.
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Affiliate marketing for dummies by Sudol, Ted | Mladjenovic, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SUD.
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Agribusiness and carbon management by Singh, Amit Kumar | Renthlei, Lalhmingliana. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Mittal Publications 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.10954 SIN.
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Alibaba: the house that Jack Ma built by Clark, Duncan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 CLA.
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All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Penguin Books Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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Alternative investment operations: hedge funds, private equity, and fund of funds by Scharfman, Jason. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6 SCH.
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Amazon unbound: Jeff Bezos and the invention of a global empire by Stone, Brad. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 STO.
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Amazon: how the world's most relentless retailer will continue to revolutionize commerce by Berg, Natalie | Knights, Miya. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142065 BER.
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America: the mother of all brands by Anholt, Simon | Hildreth, Jeremy. Series: Great brand storiesMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.
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An economist in the real world: the art of policymaking in India by Basu, Kaushik. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.954 BAS.
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An insider's guide to place branding: shaping the identity and reputation of cities, regions and countries by Kaefer, Florian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Springer 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 910.688 KAE.
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An Introduction to Banking: Principles, Strategy and Risk Management by Choudhry. Publication details: Wiley Availability: No items available.
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An introduction to industrial service design by Satu, Miettinen. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SAT.
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An introduction to machine learning in quantitative finance: advanced textbooks in mathematics by Ni, Hao | Dong, Xin | Zheng, Jinsong | Yu, Guangxi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey World Scientific 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.0285631 NI.
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An introduction to systematic reviews by Gough, David; Oliver, Sandy and Thomas, James. Publication details: Sage Availability: No items available.
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Analysis and algorithms for service parts supply chains by Muckstadd, John A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Springer 2005Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.787 MUC.
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Analysis of financial time series by Tsay, Ruey S. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: India Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.0151955 TSA.
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Analytical development economics: the less developed economy revisited by Basu, Kaushik. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 1998Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.9 BAS.
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