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Marketing broadening the hoizons by Lagrosen, Stefan | Svensson, Goran. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Overseas Press India Pvt Ltd. 2008Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG.
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Consumer Behavior: building marketing strategy by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
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Consumer behavior by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph. Edition: 12th Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Customer relationship management by Peelen, Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PEE.
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Customer loyalty: concept, context & character by Rai, Alok Kumar | Srivastava, Medha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 RAI.
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Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
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The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns
by Dodson, Ian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1).
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Complete B2B online marketing by Ginty, Maura | Vaccarello, Lauren | Leake, William. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken John Wiley & Sons, Inc. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GIN.
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Brand seduction: how neuroscience can help marketers build memorable brands by Weber, Daryl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pan Macmillion India 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WEB.
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Building brands in Asia: from the inside out by Andrews, Tim G | Brand marketing | Chew, Wilson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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Fascinate: how to make your brand impossible to resist by Hogshead, Sally. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi HarperCollins Publishers 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG.
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A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko | Mooi, Erik. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Germany Springer 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR.
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Marketing strategy: based on first principles and data analytics by Palmatier, Robert W | Sridhar, Shrihari. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Palgrave Macmillan 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
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Essentials of marketing management by Lancaster, Geoffrey | Massingham, Lester | Ashford, Ruth. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN.
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Hooked: how to build habit-forming products by Eyal, Nir | Hoover, Ryan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Portfolio Press 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.
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Marketing Warfare by Ries, Al. Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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Consumer behavior by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH.
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Innovation management and new product development by Trott, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO.
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Marketing research: text and cases by Nargundkar, Rajendra. Edition: 3rd Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR.
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