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Brand storytelling in the digital age: theories, practice and application by Moin, S. M. A. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Switzerland Palgrave Macmillan 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI.
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Brand Wars: combat strategies for Indian brands by Gupte, Rajiv. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP.
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Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik DU. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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Brands and the brain: how to use neuroscience to create impactful brands by Sahay, Arbind. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAH.
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Brave new world by Huxley, Aldous. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Vintage Classics 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 823.912 HUX.
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Breaking the habit of being yourself by Dispenza, Joe. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Hay House Publishers India Pvt. Ltd. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 158.1 DIS.
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Breath: the new science of a lost art by Nestor, James. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK Penguin Life 2020Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Bubbles, booms, and busts: the rise and fall of financial assets by Rapp, Donald. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Springer 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.542 RAP.
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Building blockchain apps by Yuan, Michael Juntao. Publication details: Pearson Education Availability: No items available.
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Building blockchain apps by Yuan, Michael Juntao. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.1 YUA.
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Building brands in Asia: from the inside out by Andrews, Tim G | Brand marketing | Chew, Wilson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND.
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Building strategic capabilities in emerging markets by Cuervo-Cazurra, Alvaro | Newburry, William | Park, Seung Ho. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 CUE.
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Building strong brands by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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Bulletproof problem solving: the one skill that changes everything by Conn, Charles. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 153.43 CON.
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Business adventures: twelve classic tales from the world of Wall Street by Brooks, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London John Murray Learning 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.0973 BRO.
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Business analytics: an application focus by Rao, Purba Halady. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 RAO.
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Business analytics: methods, models and decision by Evans, James R. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Business communication: connecting in a digital world by Lesikar, Raymond V | Flatley, Marie Elizabeth | Lentz, Paula | Pande, Neerja. Edition: 13thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 651.7 LES.
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Business Ethics A Textbook with Cases by William H. Shaw. Publication details: Cengage Availability: No items available.
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Business Ethics Ethical Decision Making & Cases by Ferrell,Fraedrich, Ferrell. Publication details: Cengage Availability: No items available.
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