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Amazon unbound: Jeff Bezos and the invention of a global empire by Stone, Brad. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 STO.
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Building strong brands by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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Handbook of relationship marketing by Sheth, Jagdish N | Parvatiyar, Atul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.
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Marketer's toolkit: the 10 strategies you need to succeed by Harvard Business Review Press. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bostan Harvard Business Review Press 2006Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HAR.
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Marketing made simple: a step-by-step storybrand guide for any business by Miller, Donald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi HarperCollins Publishers 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIL.
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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Los Angeles Sage Publications, Inc. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEA.
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Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Rajamannar, Raja. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London HarperCollins Publishers 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAJ.
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Pandeymonium: Piyush Pandey on advertising by Pandey, Piyush. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PAN.
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Secrets of closing the sale by Zigler, Zig. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Embassy Books 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 ZIG.
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Marketing research: measurement and method by Tull, Donald S | Hawkins, Del I. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TUL.
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Ultralearning: accelerate your career, master hard skills, and outsmart the competition by Young, Scott H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London HarperCollins Publishers 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 YOU.
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UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
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The McKinsey mind: understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm
by Rasiel, Ethan M | Friga, Paul N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 RAS.
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Marketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras by Dwivedi , Nimish V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai Notion Press Media Pvt Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DWI.
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Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurgaon Penguin Portfolio 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK.
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Profit first: transform your business from a cash-eating monster to a money-making machine by Michalowicz, Mike. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Portfolio Penguin 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 MIC.
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The psychology of selling: how to sell more, easier, and faster than you ever thought possible by Tracy, Brian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA HarperCollins Publishers 2004Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 TRA.
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The ultimate sales machine: turbocharge your business with relentless focus on 12 key strategies by Holmes, Chet. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Penguin Portfolio 2007Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HOL.
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Handbook of research on customer engagement by Hollebeek, Linda D | Sprott, David E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL.
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Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.
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