000			01886nam a22002297a 4500
999			_c1013 _d1013
005			20211115142221.0
008			210315b ||||| |||| 00| 0 eng d
020			_a9789387894006
082			_a658.4092 _bPAR
100			_aParameswaran, Ambi _92460
245			_aSponge: leadership lessons i learnt from my clients
260			_bWestland Publications Pvt. Ltd. _aNoida _c2018
300			_ax, 180 p.
365			_aINR _b350.00
520			_aVeteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.
650			_aSuccess in business _9486
650			_aBranding - India _92893
650			_aLeadership - India _92894
650			_aIndustrial leadership _92895
650			_aIndustrial management - India _92896
942			_2ddc _cBK