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020 _a9780670090679
082 _a338.80954
_bSHA
100 _aShah, Shashank
_92467
245 _aThe Tata group: from torchbearers to trailblazers
260 _bPenguin Random House India Pvt. Ltd.
_aGurgaon
_c2018
300 _axiv, 393 p.
365 _aINR
_b899.00
520 _aWith over 100 companies offering products and services across 150 countries, 700,000 employees contributing a revenue of US$ 100 billion, the Tata Group is India’s largest and most globalized business conglomerate. The Tatas are known for salt, software, cars, communications, housing, hospitality, steel and gold. But how did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they maintain a brand and corporate values that are considered the gold standard? A deepdive into the Tata universe, The Tata Group brings forth hitherto lesser-known facts and insights. It also brings you face-to-face with the most intriguing business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why wasn’t TCS listed during the IT boom? Why wasn’t Tata Steel’s Corus acquisition successful? This definitive book tells riveting tales and provides insider accounts of the adventure and achievement, conflict and compassion, dilemmas and decisions of dozens of Tata companies. The result of over a decade of rigorous research and interviews with more than a hundred leaders at Tata, this book decodes the Tata way of business, making it an exceptional blend of a business biography and management classic.
650 _aTata Group
_92590
650 _aConglomerate corporations
_92848
650 _aInternational business enterprises
_9414
942 _2ddc
_cBK