000 01381nam a22002417a 4500
999 _c106
_d106
005 20200803103816.0
008 190902b ||||| |||| 00| 0 eng d
020 _a9781138281097
082 _a658.81
_bING
100 _aIngram, Thomas N.
_9946
245 _aSales management: analysis and decision making
250 _a9th
260 _bRoutledge
_aNew York
_c2015
300 _axxiii, 378 p.
365 _aINR
_b995.00
504 _aPreface 1. Changing World of Sales Management Part I: Describing the Personal Selling Function 2. Overview of Personal Selling Part II: Defining the Strategic Role of the Sales Function 3. Organizational Strategies and the Sales Function 4. Sales Organization Structure and Salesforce Deployment Appendix 4. Developing Forecasts Part III: Developing the Salesforce 5. Acquiring Sales Talent: Recruitment and Selection 6. Continual Development of the Salesforce: Sales Training Part IV: Directing the Salesforce 7. Sales Leadership, Management, and Supervision 8. Motivation and Reward System Management Part V: Determining Salesforce Effectiveness and Performance 9. Evaluating the Effectiveness of the Organization 10. Evaluating the Performance of Salespeople
520 _a.
650 _aSales marketing
_9947
650 _aMarketing
_9209
700 _aWilliams, Michael R.
_9948
700 _aAvila, Roman A.
_9949
942 _2ddc
_cBK