000			02320nam a22002657a 4500
999			_c114 _d114
005			20211018160453.0
008			190824b ||||| |||| 00| 0 eng d
020			_a9789386650870
082			_a658.8342 _bBLA
100			_aBlackwell, Roger D. _9367
245			_aConsumer behavior
250			_a10th
260			_bCengage Learning India Pvt. Ltd. _aNew Delhi _c2018
300			_a750 p.
365			_aINR _b725.00
504			_aTable of Content Part 1. Introduction to Consumer Behavior 1. Consumer Behavior and Consumer Research 2. Creating Marketing Strategies for Customer-Centric Organizations Part 2. Consumer Decision Making 3. The Consumer Decision Process 4. Pre-Purchase Processes: Need Recognition, Search, and Evaluation 5. Purchase 6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations Part 3. Individual Determinants of Consumer Behavior 7. Demographics, Psychographics, and Personality 8. Consumer Motivation 9. Consumer Knowledge 10. Consumer Beliefs, Feelings, Attitudes, and Intentions Part 4. Environmental Influences on Consumer Behavior 11. Culture, Ethnicity, and Social Class 12. Family and Household Influences 13. Group and Personal Influence Part 5. Influencing Consumer Behavior 14. Making Contact 15. Shaping Consumers’ Opinions 16. Helping Consumers to Remember
520			_aThis text is written with the reader in mind, and that its concepts and principles are explained in terms understandable to its readers. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout the career. Many books provide an overview of consumer behavior topics but this book describes the topics in sufficient detail, which one can apply to one’s career and life alike. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs.
650			_aMarketing research _9276
650			_aConsumer behavior _9368
650			_aConsumers _9369
700			_aEngel, James F. _9370
700			_aMiniard, Paul W. _9371
700			_aRahman, Zillur _9372
942			_2ddc _cBK