000			01328nam a22001817a 4500
999			_c117 _d117
005			20190831142234.0
008			190831b ||||| |||| 00| 0 eng d
020			_a9781633694286
082			_a658.4033 _bHAR
100			_aHarvard Business Review Press _9860
245			_aHBR guide to data analytics basics for managers
260			_bHarvard Business Review Press _aBoston _c2018
300			_ax, 231 p.
365			_aINR _b599.00
520			_aToday's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
650			_aData analytics _9861
942			_2ddc _cBK