000			02604nam a22002537a 4500
999			_c1328 _d1328
005			20210927114704.0
008			210927b ||||| |||| 00| 0 eng d
020			_a9789353503260
082			_a658 _bZIK
100			_aZikmund, William G. _93728
245			_aBusiness research methods
250			_a9th
260			_bCengage Learning India Pvt. Ltd. _aNew Delhi _c2021
300			_axxiv, 664 p.
365			_aINR _b875.00
504			_aPART I: INTRODUCTION. 1. The Role of Business Research. 2. Information Systems and Knowledge Management. 3. Theory Building. 4. The Business Research Process: An Overview. 5. The Human Side of Business: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research. 7. Qualitative Research Tools. 8. Secondary Data Research in a Digital Age. PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview. 10. Survey Research: Communicating with the Respondents. 11. Observation Methods. 12. Experimental Research. PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts. 14. Attitude Measurement. 15. Questionnaire Design. PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs. and Procedures. 17. Determination of Sample Size: A Review of Statistical Theory. 18. Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information. 20. Basic Data Analysis: Descriptive Statistics. 21. Univariate Statistical Analysis. 22. Bivariate Statistical Analysis: Differences Between Two Variables. 23. Bivariate Statistical Analysis: Measures of Association. 24. Multivariate Statistical Analysis. 25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.
520			_aThis best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
650			_aManagement--Research _93729
650			_aBusiness--Research _91128
700			_aBabin, Barry J. _93730
700			_aCarr, Jon C. _93731
700			_aGriffin, Mitch _93732
942			_2ddc _cBK