000			01219 a2200193 4500
999			_c153 _d153
005			20200130173630.0
008			190902b ||||| |||| 00| 0 eng d
020			_a9780061241895
082			_a153.852 _bCIA
100			_aCialdini, Robert B. _9943
245			_aInfluence: the psychology of persuasion
260			_bHarperCollins Publishers _aNew Delhi _c2007
300			_axiv, 320 p.
365			_aINR _b599.00
520			_aInfluence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
650			_aInfluence _9944
650			_aPersuasion _9945
942			_2ddc _cBK