000			01220nam a22002177a 4500
999			_c1683 _d1683
005			20220222151832.0
008			220222b ||||| |||| 00| 0 eng d
020			_a9788126569175
082			_a658.800842 _bPAD
100			_aPadveen, Corey _94609
245			_aMarketing to millennials for dummies
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2017
300			_axv, 336 p.
365			_aINR _b499.00
520			_aDescription Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention.
650			_aConsumer behavior _9368
650			_aTarget marketing _95521
650			_aYoung adult consumers--Attitudes _95522
650			_aYoung adult consumers _95523
942			_2ddc _cBK