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008			220304b ||||| |||| 00| 0 eng d
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082			_a332.6019 _bACK
100			_aAckert, Lucy _95794
245			_aBehavioral finance: psychology, decision-making, and markets
260			_aUSA _bSouth-Western, Cengage Learning _c2010
300			_axxxii, 392 p.
365			_aGBP _b55.99
504			_aTable of content Introduction. Introduction. SECTION I: CONVENTIONAL FINANCE, PROSPECT THEORY AND MARKET EFFICIENCY. 1: Foundations of conventional finance: Expected utility. 2: Foundations of conventional finance: Asset pricing theory and market efficiency. 3: Prospect theory, framing and mental accounting. 4: Limits to arbitrage, anomalies and investor sentiment. SECTION II: BEHAVIORAL SCIENCE FOUNDATIONS. 5: Heuristics and biases. 6: Overconfidence. 7: Emotion. SECTION III: INVESTOR BEHAVIOR. 8: Investor behavior stemming from heuristics and biases. 9: The impact of overconfidence on investor decision-making. 10: Emotion-based investor behavior. SECTION IV: SOCIAL FORCES. 11: Social forces: Selfishness or altruism? 12: Social forces and behavior. SECTION VI: MARKET OUTCOMES. 13: Behavioral explanations for anomalies. 14: Aggregate stock market puzzles. SECTION V: CORPORATE FINANCE. 15: Irrational markets. 16: Irrational managers. SECTION VII: RETIREMENT, PENSIONS, EDUCATION, DEBIASING AND CLIENT MANAGEMENT. 17: Understanding retirement saving and investment behavior and improving DC pensions. 18: Debiasing, education, and client management. SECTION VIII: MONEY MANAGEMENT. 19: Money management and behavioral investing. 20: Neurofinance and trading.
520			_aNow you can offer your students a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for your behavioral finance elective-- links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance that students have already learned in their principles course. The authors then move into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Students learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. Your students gain a strong understanding of how social forces impact people's choices. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Students learn the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book is unique as it spends a significant amount of time examining how behavioral finance can be used effectively by practitioners today. The book's solid academic approach provides opportunities for students to utilize theory and complete applications in every chapter. A wide variety of end-of-chapter exercises, discussion questions, simulations and experiments reinforce the book's applied approach, while useful instructor supplements ensure you have the resources to clearly present theories of behavioral finance and their applications.
650			_aInvestments--Decision making _95798
650			_aInvestments--Psychological aspects _95799
700			_aDeaves, Richard _95797
942			_2ddc _cBK