000			02171nam a22002057a 4500
999			_c1862 _d1862
005			20220214170816.0
008			220214b ||||| |||| 00| 0 eng d
020			_a9781949395792
082			_a658.8 _bDAU
100			_aDaum, Callie _94761
245			_aMarketing management: essentials you always wanted to know
250			_a2nd
260			_bVibrant Publishers _aUSA _c2020
300			_a160 p.
365			_aINR _b1199.00
490			_aSelf-Learning Management Series
520			_aMarketing Management concepts explained in a simplified wayTools that can help you navigate your role as a marketing managerHow to use marketing to manage customer relationshipsUnderstand the relationship between strategy and marketing Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business. Marketing Management Essentials You Always Wanted To Know gives a look into the world of marketing and some of its key elements. After reading this book, the reader will be able to: Define marketing management in an organization and understand its functions and elementsKnow the business responsibilities of a marketing manager and marketing department Describe tools that can help you navigate the role of a marketing manager Understand the relationship between strategy and marketing Know how to use marketing to manage customer relationships
650			_aMarketing--Management _9348
942			_2ddc _cBK