000			01923nam a22001937a 4500
999			_c1950 _d1950
005			20220301115057.0
008			220301b ||||| |||| 00| 0 eng d
020			_a9781591397823
082			_a658.4012 _bKIE
100			_aKiechel, Walter  _94869
245			_aThe lords of strategy: the secret intellectual history of the new corporate world
260			_bHarvard Business Review Press _aBoston _c2010
300			_axiv, 347 p.
365			_aINR _b1799.00
520			_aImagine, if you can, the world of business without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group; Bill Bain, creator of Bain & Company, Fred Gluck; longtime Managing Director of McKinsey & Company, Michael Porter; Harvard Business School professor, providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work
650			_aBusiness planning _9967
650			_aStrategic planning _9291
942			_2ddc _cBK