000			02332 a2200205 4500
999			_c2006 _d2006
005			20220328150327.0
008			220328b ||||| |||| 00| 0 eng d
020			_a9789353068950
082			_a338.88 _bVAR
100			_aVarma, Sumati _94922
245			_aFundamentals of international business
250			_a4th
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2020
300			_axxvi, 339 p.
365			_aINR _b325.00
504			_aTable of Content "1. Globalization and International Business 2. Economic and Political Environment 3. Cultural and Legal Environment 4. International Trade Theories 5. Commercial Policy Instruments 6. Multilateral Regulation of Trade 7. International Trade Finance and Promotion 8. Foreign Direct Investment 9. Regional Economic Integration 10. International Financial Environment 11. Exchange Rate Determination 12. International Financial Institutions 13. International Balance of Payments 14. International Marketing 15. International Human Resource Management 16. International Production and Supply Chain Operations 17. Global E-commerce 18. Environmental Issues in International Business 19. Global Outsourcing
520			_aFundamentals of International Business is the fourth edition of International Business by Dr Sumati Varma. The content of the book has been revised and mapped to the latest syllabus by the UGC under the CBCS system. The book captures the core essence of international business, with focus on the plethora of issues related to the functioning of transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced modes of foreign market entry. The language and flow of content in the book enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR. The book reaches out to its young internet savvy audience through a variety of pedagogical features which include online videos and related exercises. It also encourages students to experience international business in action outside the confines of their class room and to explore the intricacies of cross cultural management through the use of case analysis and simulation.
650			_aInternational business _95734
942			_2ddc _cBK