| 000 | 02242nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c2018 _d2018 |
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| 005 | 20220315163617.0 | ||
| 008 | 220315b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789389949995 | ||
| 082 |
_a330 _bTHO |
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| 100 |
_aThomas, Christopher R. _94932 |
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| 245 | _aManagerial economics: foundations of business analysis and strategy | ||
| 250 | _a12th | ||
| 260 |
_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2020 |
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| 300 | _axxii, 704 p. | ||
| 365 |
_aINR _b845.00 |
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| 504 | _aTable of content CHAPTER 1 Managers, Profits, and Markets CHAPTER 2 Demand, Supply, and Market CHAPTER 3 Marginal Analysis for Optimal Decisions CHAPTER 4 Basic Estimation Techniques CHAPTER 5 Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price Change CHAPTER 6 Elasticity and Demand CHAPTER 7 Demand Estimation and Forecasting Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8 Production and Cost in the Short Run CHAPTER 9 Production and Cost in the Long Run CHAPTER 10 Production and Cost Estimation Online Appendix 3: Linear Programming CHAPTER 11 Managerial Decisions in Competitive Markets CHAPTER 12 Managerial Decisions for Firms with Market Power CHAPTER 13 Strategic Decision Making in Oligopoly Markets CHAPTER 14 Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15 Decisions Under Risk and Uncertainty CHAPTER 16 Government Regulation of Business | ||
| 520 | _aOVERVIEW This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning. | ||
| 650 |
_aManagerial economics _91968 |
||
| 700 |
_aMaurice, S. Charles _95955 |
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| 942 |
_2ddc _cBK |
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