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082			_a658.827 _bKAP
100			_aKapoor, Jagdeep _9637
245			_a9 brand shaastras: nine successful brand strategies to build winning brands
260			_bSage Publications India Pvt. Ltd _aNew Delhi _c2009
300			_axiii, 91 p.
365			_aINR _b395.00
504			_aPrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed
520			_aDiscusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish to learn the art of successful brand building.
650			_aBrand Management _9638
650			_aCustomer relations _9639
942			_2ddc _cBK