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020			_a9788184001624
082			_a658.403 _bLAH
100			_aLaha, Arnab K. _95108
245			_aHow to make the right decision
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2015
300			_a182 p.
365			_aINR _b299.00
520			_aBook Description FROM THE ACCLAIMED IIMA BUSINESS BOOKS SERIES How can you better manage your inventory by looking at the past movement of your stock? How can you ensure that your customer mailings target the right people to make the most impact? How do you go about hiring the appropriate people for a job profile? Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab K. Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most useful book you can buy for yourself and your business.
650			_aDecision making _9401
942			_2ddc _cBK