000			01888nam a22002177a 4500
999			_c224 _d224
005			20190827190422.0
008			190827b ||||| |||| 00| 0 eng d
020			_a9781138673182
082			_a658.1554 _bBOD
100			_aBodea, Tudor _9650
245			_aSegmentation, revenue management and pricing analytics
260			_bRoutledge _aNew York _c2016
300			_aix, 255 p.
365			_aINR _b1195.00
504			_aTable of Content ch. 1 The Ideas Behind Customer Segmentation -- ch. 2 Forecasting -- ch. 3 Promotion Forecasting -- ch. 4 Capacity-Based Revenue Management -- ch. 5 Unconstraining -- ch. 6 Pricing Analytics -- ch. 7 Dynamic and Markdown Pricing -- ch. 8 Pricing in Business-to-Business Environments -- ch. 9 Customer Behavior Aspects of Pricing
520			_aThe practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits
650			_aMarket segmentation _9483
650			_aRevenue management _9451
700			_aFerguson, Mark, _9651
942			_2ddc _cBK