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020			_a9789351952374
082			_a381.1420954 _bBHA
100			_aBhanver, Jagmohan _95147
245			_aClick ! the amazing story of India's e-commerce boom and where it's headed
260			_bHachette Book Publishing India Pvt. Ltd. _aGurugram _c2018
300			_aviii, 310 p.
365			_aINR _b399.00
520			_aWhether were hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.Just how has this transformation come about? This book unravels the incredible story of the evolution of e-commerce in India.Taking into account the recent rumblings that have shaken the industry from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations - Click! provides a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.
650			_aElectronic commerce _91552
700			_aBhanver, Komal _95615
942			_2ddc _cBK