000			03366nam a22002537a 4500
999			_c2269 _d2269
005			20220224121125.0
008			220224b ||||| |||| 00| 0 eng d
020			_a9789390185832
082			_a658.45 _bREN
100			_aRentz, Kathryn _95148
245			_aBusiness communication: a problem solving approach
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2020
300			_axxiii, 616 p.
365			_aINR _b725.00
504			_aTable of content PART 1: Communication in the World of Work Chapter 1: Communicating in the Workplace Chapter 2: Writing Effectively for Your Audience, Purpose, and Medium PART 2: Essential Components of Business Communication Chapter 3: Designing Documents with Visual Appeal Chapter 4: Communicating with Visuals Chapter 5: Crafting Effective Sentences and Paragraphs Chapter 6: Building Positive Relationships through Communication Chapter 7: Communicating across Cultures PART 3: Structures and Strategies for Common Business Documents Chapter 8: Writing Good-News and Neutral Messages Chapter 9: Writing Bad-News Messages Chapter 10: Writing Persuasive Messages and Proposals Chapter 11: Researching and Writing Reports Chapter 12: Creating the Right Type of Report PART 4: Strategies for Oral Communication and the Job Search Chapter 13: Delivering Business Presentations and Speeches Chapter 14: Putting Interpersonal Communication Skills to Work in Conversations and Meetings Chapter 15: Communicating in the Job Search Reference Chapters (on the web) A: Correctness of Communication B: Documentation of Sources Appendix A: The Power of Attention and Mindfulness Appendix B: Internet-Mediated Organizational Communication Appendix C: Computer-Supported Collaborative Case Study Exercise Appendix D: Critical Crisis Communication Appendix E: On Making an Impactful Speech
520			_aOVERVIEW Business is all about solving problems, and communication is part of every solution. Business Communication: A Problem-Solving Approach is a unique textbook designed to help readers approach communication tasks with an analytical, creative mindset. Combining the fundamentals of clear communication with visual rhetoric and critical thinking, this book equips students for a successful professional journey while keeping them focused on the essentials. Additionally, with the help of business and management cases in the Indian context, it helps the Indian students grasp the contemporary issues of business communication effectively. KEY FEATURES • Focuses on three fundamental components of business communication: clear communication, visual rhetoric, and critical thinking • Presents the basics of communication in an engaging, efficient, and visually friendly text • Follows a ‘glocal’ approach by including five comprehensive appendices in the Indian context • Unique pedagogical elements, such as From the Tech Desk, Communication Matters, You Make the Call, Problem-Solving Challenge, etc. • Bonus study material in form of free to access web reference chapters
650			_aBusiness communication _9357
650			_aCommercial correspondence _9358
650			_aBusiness report writing _95596
650			_aBusiness writing _9404
700			_aLentz, Paula _9361
700			_aDas, Anupam _95597
942			_2ddc _cBK