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020			_a9788129111371
082			_a338.040 _bBIY
100			_aBiyani, Kishore _95379
245			_aIt happened in India: the story of pantaloons, big bazar, central and the great Indian consumer
260			_bRupa Publications India Pvt. Ltd. _aDelhi _c2007
300			_axii, 268 p.
365			_aINR _b295.00
520			_aBorn in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.
650			_aBusiness people India Biography _95762
942			_2ddc _cBK