000			01783nam a22002057a 4500
999			_c2330 _d2330
005			20220303160203.0
008			220303b ||||| |||| 00| 0 eng d
020			_a9788129137029
082			_a658.827 _bMOT
100			_aMotwani, Anisha _95381
245			_aStorm the norm: untold stories of 20 brands that did it best
260			_bRupa Publications India Pvt. Ltd. _aNew Delhi _c2016
300			_axix, 283 p.
365			_aINR _b595.00
520			_aStorm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top. Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.
650			_aMarketing _9209
650			_aBranding _95786
650			_aBusiness strategy _95683
942			_2ddc _cBK