000			02038nam a22002177a 4500
999			_c2340 _d2340
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008			220309b ||||| |||| 00| 0 eng d
020			_a9789325982390
082			_a001.42 _bCHA
100			_aChawla, Deepak _95390
245			_aResearch methodology: concept and cases
260			_bVikas Publishing House Pvt. Ltd. _aNew Delhi _c2022
300			_axxx, 789 p.
365			_aINR _b650.0
504			_a Introduction to Business Research • Formulation of the Research Problem and Development of the Research Hypothesis • Research Designs: Exploratory and Descriptive • Experimental Research Designs • Secondary Data Collection Methods • Qualitative Methods of Data Collection • Attitude Measurement and Scaling • Questionnaire Designing • Sampling Considerations • Data Processing • Univariate and Bivariate Analysis of Data • Testing of Hypotheses • Analysis of Variance Techniques • Non-Parametric Tests • Correlation and Regression Analysis • Factor Analysis • Discriminant Analysis • Cluster Analysis • Multidimensional Scaling and Perceptual Mapping • Conjoint Analysis • Report Writing and Presentation of Result
520			_aThe second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.
650			_a Hypotheses testing _95872
650			_aAdvanced data analysis techniques _95873
650			_a Research methodology _9984
942			_2ddc _cBK