000			01302nam a22002057a 4500
999			_c2360 _d2360
005			20220303160833.0
008			220303b ||||| |||| 00| 0 eng d
020			_a9781847940322
082			_a303.4 _bHEA
100			_aHeath, Chip _93881
245			_aSwitch: how to change things when change is hard
260			_bRandom House Business Books _aLondon _c2010
300			_a305 p.
365			_aINR _b599.00
520			_aWe all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
650			_aChange - Psychology _95787
650			_aSocial adjustment _95788
650			_aDevelopment personnel _95789
942			_2ddc _cBK