000			03096nam a22002417a 4500
999			_c2422 _d2422
005			20220603114232.0
008			220603b ||||| |||| 00| 0 eng d
020			_a9780749481971
082			_a658.83 _bBRA
100			_aBrace, Ian _96228
245			_aQuestionnaire design: how to plan, structure and write survey material for effective market research
250			_a4th
260			_bKogan Page _aLondon _c2018
300			_aviii, 382 p.
365			_aGBP _b32.99
504			_aTable of contents Chapter - 00: Introduction;Chapter - 01: Defining achievable questionnaire objectives;Chapter - 02: Influence of data collection approach on question design;Chapter - 03: Planning a questionnaire;Chapter - 04: An overview of question types;Chapter - 05: Identifying types of data created by questions;Chapter - 06: Creating appropriate rating scales;Chapter - 07: Asking about behaviour;Chapter - 08: Measuring satisfaction, image and attitudes;Chapter - 09: Writing effective questions;Chapter - 10: Creating a questionnaire for an online survey;Chapter - 11: Engaging respondents in online surveys;Chapter - 12: Choosing online survey software;Chapter - 13: Considerations for interviewer-administered and paper self-completion surveys;Chapter - 14: Test piloting your questionnaire;Chapter - 15: Ethical issues in questionnaire design;Chapter - 16: Understanding social desirability bias;Chapter - 17: Designing questionnaires for multi-country surveys;
520			_aAbout the book Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.
650			_aMarket surveys--Methodology _96905
650			_aQuestionnaires--Methodology _96371
650			_aMarketing research--Methodology _94239
650			_aQuestionnaires--Design _96906
942			_2ddc _cBK