000			01290nam a22001937a 4500
999			_c2428 _d2428
005			20220506123742.0
008			220506b ||||| |||| 00| 0 eng d
020			_a9780143423348
082			_a338.70954 _bBHA
100			_aBhat, Harish _95051
245			_aTatalog: eight modern stories from a timeless institution
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2012
300			_axvi, 200 p.
365			_aINR _b399.00
520			_aFrom steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
650			_aTata Group _92590
650			_aBusiness enterprises _92376
942			_2ddc _cBK