000			01510nam a22001937a 4500
999			_c2432 _d2432
005			20220806112758.0
008			220506b ||||| |||| 00| 0 eng d
020			_a9780143456513
082			_a658.820954 _bBHA
100			_aBhat, Harish _95051
245			_aThe curious marketer: expeditions in branding and consumer behaviour
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2017
300			_axxvi, 322 p.
365			_aINR _b399.00
520			_aFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.
650			_aBranding (Marketing) _9408
650			_aConsumer behavior _9368
942			_2ddc _cBK