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_d246
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008 190830b ||||| |||| 00| 0 eng d
020 _a9780190868734
082 _a336.2019
_bBAK
100 _aBaker, H. Kent
_9696
245 _aBehavioral finance: what everyone needs to know
260 _bOxford University Press
_aLondon
_c2019
300 _axvii, 226 p.
365 _aGBP
_b10.99
504 _aTable of Contents Chapter 1. Foundations and Psychological Concepts Chapter 2. Cognitive Biases Chapter 3. Emotional Biases and Social/Cultural Influences Chapter 4. Investor Behavior Chapter 5. Nudge: The Influence of Frame Dependence Chapter 6. Cognitive Ability Notes Index
520 _aPeople tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance. Behavioral Finance: What Everyone Needs to KnowR provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one's peers. These effects vary during one's life, reflecting differences in due to age, experience, and gender. Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfidence play in financial decision- making? And how does getting older affect risk tolerance?
650 _aFinance--Psychological aspects
_9697
650 _aInvestments--Decision making
_9698
650 _aInvestments--Psychological aspects
_9699
700 _aBaker, H. Kent
_9696
700 _aNofsinger, John R.
_9700
942 _2ddc
_cBK