000			01549nam a22002057a 4500
999			_c2484 _d2484
005			20220712124232.0
008			220712b ||||| |||| 00| 0 eng d
020			_a9781544512402
082			_a658.8 _bLEA
100			_aLeach, Will _96287
245			_aMarketing to mindstates: the practical guide to applying behavior design to research and marketing
260			_bLioncrest Publishing _aUnited States _c2021
300			_a258 p.
365			_aUSD _b17.99
520			_a"Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
650			_aConsumer behavior _9368
650			_aMarketing -- Psychological aspects _91962
650			_aEconomics -- Psychological aspects _91925
942			_2ddc _cBK