000			01677 a2200217 4500
999			_c254 _d254
005			20190830150336.0
008			190830b ||||| |||| 00| 0 eng d
020			_a9783319488592
082			_a302.2 _bTEN
100			_aTench, Ralph _9714
245			_aCommunication excellence: how to develop, manage and lead exceptional communications
260			_bPalgrave Macmillan _aSwitzerland _c2017
300			_axxxii, 215 p.
365			_aEUR _b24.99
520			_aExploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
650			_aBusiness communication _9357
650			_aCommunication in management _9715
700			_aMoreno, Angeles _9716
700			_aVercic, Dejan _9717
942			_2ddc _cBK