000			04067nam a22002057a 4500
999			_c255 _d255
005			20211020165204.0
008			190902b ||||| |||| 00| 0 eng d
020			_a9781405144124
082			_a302.2 _bNEW
100			_aNewsom, Doug _9931
245			_aBridging the gaps in global communication
260			_bBlackwell Publishing _aMalden _c2007
300			_ax, 153 p.
365			_aUSD _b52.95
504			_aTABLE OF CONTENTS Preface. List of Figures. Part I: Global Sources and Systems of Communication: Concepts, Economics, and Politics. 1. Organization of Information . 1.1. Sources of Information. 1.1.1. Interpersonal channels. 1.1.2. Extrapersonal relationships, usually public ones. 1.2. Systems of Communication. 1.2.1. Mass communication. 1.2.2. Organizational: profit and nonprofit. 1.3. Summary. 2. Concepts. 2.1. Information for Individual Decision Making. 2.2. Information for Communal Decision Making. 2.3. Thinking Differently and Avoiding Assumptions. 2.4. Summary. 3. Politics. 3.1. Government Structure. 3.2. Institutional Freedoms. 3.3. Individual Freedoms. 3.4. Summary. 4. Economics . 4.1. Commercially Based Economies (Competitive). 4.2. Government-based Economies (Supportive). 4.3. Summary. Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics. Part II: The Cultural Context in which Information Is Received, Interpreted, and Understood. 5. Nonverbal Interaction: Action, Sound, and Silence. 5.1. Music. 5.2. Dress. 5.3. Food. 5.4. Expressions. 5.5. Summary. 6. Theories of Signs and Language. 6.1. Signs. 6.1.1. Gestures. 6.1.2. Public information signs. 6.1.3. Symbols. 6.1.4. Logos. 6.1.5. Advertising. 6.2. Signs as Persuasive Images. 6.3. Language. 6.3.1. Semantics. 6.3.2. Syntactics. 6.3.3. Pragramatics. 6.4. Summary. 7. Theories of Symbolic Interaction, Structuration, and Convergence. 7.1. Application. 7.2. Limitation. 7.3. Summary. 8. Theories of Discourse. 8.1. Agenda Setting on a Global Level. 8.2. Speech-act Theory. 8.3. Summary. 9. Frames of Reference. 9.1. Attachment of Meanings. 9.2. Experiences. 9.3. Living in Two (or More) Cultures. 9.4. Summary. 10. Ethical Issues. 10.1. Sensitivities. 10.2. Interpretations. 10.3. Summary. 11. Legal Issues. 11.1. Government. 11.2. Religion. 11.3. Summary. 12. The Roles of Advertising and Public Relations . 12.1. Advertising. 12.1.1. Illustrations. 12.1.2. Product information. 12.2. Public Relations. 12.2.1. Policies. 12.2.2. Practices. 12.3. Summary. 13. Miscommunication and Consequences. 13.1. Mass Communication/Editorial Content. 13.2. Commercial/Promotional Content. 13.3. Summary. 14. Developing a Worldview. 14.1. Personally. 14.2. Professionally. 14.3. Summary
520			_aThis major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features include: Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines Rich with real life examples, chosen to appeal to students Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.
650			_aCommunication, International _9932
650			_aIntercultural communication _9857
942			_2ddc _cBK