000			02789nam a22002177a 4500
999			_c2667 _d2667
005			20220707124120.0
008			220707b ||||| |||| 00| 0 eng d
020			_a9781119802648
082			_a658.022 _bMCC
100			_aMcCarthy, Barry _96554
245			_aSmall business revolution: how owners and entrepreneurs can succeed
260			_bJohn Wiley & Sons, Inc. _aNew Jersey _c2022
300			_axiii, 236 p.
365			_aUSD _b24.95
504			_aTABLE OF CONTENTS Chapter 1 The Small Business: You are a Very Big Part of America 01 Chapter 2 Why? Tough Questions, Tough Decisions 13 Chapter 3 Crucial Numbers 29 Chapter 4 Concentric Circles 49 Chapter 5 Getting Visible 65 Chapter 6 Bringing in Business 87 Chapter 7 The Craft of Persuasion 101 Chapter 8 Relationships 123 Chapter 9 Vulnerabilities 139 Chapter 10 The Power of Email 147 Chapter 11 The Right Way to Use Social Media 161 Chapter 12 Power Tools 175 Chapter 13 Your Team 191 Chapter 14 Eyes Wide Open 201 Epilogue: When to Abandon the Dream? 207 Notes 213 Acknowledgments 217 About the Author 221 Index 223
520			_aIn Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: How to get your costs in line when your expenses have changed Mastering new tools to manage payments and payroll, including contactless and remote payments Maintaining relationships with your existing customers while reaching out to new ones How to manage cash and, how to retain employees through lean times, and more Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges
650			_aSmall business--Finance _94312
650			_aSmall business--Growth _94313
650			_aSmall business--Management _93482
942			_2ddc _cBK