000			01546nam a22002177a 4500
999			_c2673 _d2673
005			20220708105003.0
008			220708b ||||| |||| 00| 0 eng d
020			_a9781119708360
082			_a658.11 _bCON
100			_aConnor, Todd _96560
245			_aThird shift entrepreneur: keep your day job, build your dream job
260			_bJohn Wiley & Sons, Inc. _aNew Jersey _c2021
300			_axvi, 333 p.
365			_aUSD _b27.95
504			_aTABLE OF CONTENTS Acknowledgments vii Foreword ix Introduction xi Chapter 1 Rise and Grind 1 Chapter 2 The Energy You’re Putting Out 7 Chapter 3 If I’m Honest with Myself. . . 15 Chapter 4 . . .Third Shift Entrepreneurs 23 Chapter 5 Real World Education 35 Chapter 6 Breaking Patterns 52 Chapter 7 Taking Stock 61 Chapter 8 Getting Paid to Learn 67 Chapter 9 Building an Audience 88 Chapter 10 Inviting People into the Process 104 Chapter 11 Monopoly Advantages 120 Chapter 12 Brave Conversations 124 Chapter 13 Calculating Your Return on Initiative (ROI) 131 Chapter 14 If I Build It. . . 137 Chapter 15 Assigning Your Own Homework 148 Chapter 16 Giving It a Name 163 Chapter 17 Staying Close to Your Customers 168 Chapter 18 You Can’t Do It Alone 178 Chapter 19 Finding Co-Authors 184 Chapter 20 Small Wins 193 Chapter 21 Big Wins 197 About the Author 209
520			_a.
650			_aNew business enterprises _91435
650			_aStrategic planning _9291
650			_aCareer development _92431
942			_2ddc _cBK