000			02340nam a22002417a 4500
999			_c2783 _d2783
005			20220719111428.0
008			220719b ||||| |||| 00| 0 eng d
020			_a9783319994550
082			_a658.816 _bSIM
100			_aSimon, Hermann _97741
245			_aPrice management: strategy, analysis, decision, implementation
260			_bSpringer _aSwitzerland _c2019
300			_axviii, 558 p.
365			_aEURO _b54.99
520			_aAbout this book In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin.
650			_aPricing _9452
650			_aMarketing _9209
650			_aMacroeconomics _91161
650			_aPrice maintenance _97742
650			_aEconomics _9722
700			_aFassnacht, Martin _97743
942			_2ddc _cBK