000			02350nam a22002297a 4500
999			_c2799 _d2799
005			20220628135954.0
008			220628b ||||| |||| 00| 0 eng d
020			_a9789354600685
082			_a658.00721 _bSCH
100			_aSchindler, Pamela S. _96970
245			_aBusiness research methods
250			_a13th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2022
300			_axxx, 608 p.
365			_aINR _b895.00
504			_aPart I: Building the Foundation for Research 1 Research Foundations and Fundamentals 2 The Research Process: An Overview 3 Stage 1: Clarify the Research Question Part II: The Design of Business Research 4 Stage 2: Research Design, An Overview 5 Stage 2: Sampling Design Appendix: Calculate the Sample Size 6 Stage 2: Data Collection Design: Qualitative Research 7 Stage 2: Data Collection Design: Observation Research 8 Stage 2: Data Collection Design: Experiments 9 Stage 2: Data Collection Design: Survey Research Part III: Measurement 10 Stage 3: Measurement Foundations 11 Stage 3: Measurement Questions Appendix: Sample Computer-Based Questions and Guidelines for Mobile Q Appendix: Sources of Measurement Questions Appendix: More on Effective Measurement Questions 12 Stage 3: Measurement Instruments Part IV: Collect, Prepare and Examine the Data 13 Stage 3: Collect, Prepare, and Examine Data Appendix: Better Tables Appendix: Describing Data Statistically Part V: Analyze and Interpret Data 14 Stage 4: Hypothesis Testing 15 Stage 4: Measures of Association Part VI: Stage 5: Report the Research 16 Stage 5: Research Reports: Supported Insights and Recommendations Appendix: Better Reports Part VII: Research Project Overview 17 An Integrated Example
520			_aThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function.
650			_aBusiness--Research _91128
650			_aManagement--Research _96972
650			_aBusiness--Research--Methodology _92323
942			_2ddc _cBK