000			02200nam a22002177a 4500
999			_c287 _d287
005			20190830192457.0
008			190830b ||||| |||| 00| 0 eng d
020			_a9780070473812
082			_a658.8342 _bLOU
100			_aLoudon, David L. _9776
245			_aConsumer behavior, concepts and applications
250			_a4th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2018
300			_axxiii, 788 p.
365			_aINR _b895.00
504			_aART I: STUDYING CONSUMER BEHAVIOR Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes PART IV: CONSUMER DECISION PROCESSES Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior PART V: ADDITIONAL DIMENSIONS Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior Cases Notes Index
520			_aThis book is written for the beginning students of consumers behavior, Whether he or she is at the undergraduate or the graduate level, with the purpose of blending both concepts and application from the field of consumer behavior. No special assumptions have been made regarding student preparation for this text. Although many will have had previous exposure to some of the behavioral concepts discussed,all can benefit from a review of these topics and an examination of them from a managerial perspective. Thus, the concepts presented here are regarded as extremely valuable for the carrier-oriented student in general and indispensable for the marketing major.
650			_aConsumer behavior _9368
700			_aBitta, Albert J. Della _9777
942			_2ddc _cBK