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020			_a9780670081073
082			_a306.85088677 _bBHA
100			_aBharat-Ram, Vinay _98113
245			_aFrom the brink of bankruptcy: the DCM story _bthe story of the growth and struggle for survival of a corporation born in the nineteenth century
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2011
300			_aix, 201 p.
365			_aINR _b699.00
520			_aVinay Bharat-Ram has for long had a ringside seat in matters concerning Indian industry. Grandson of the legendary Lala Shri Ram, he grew up in one of Delhi's oldest business families. Today, he heads the DCM Group. In From the Brink of Bankruptcy, Bharat-Ram recalls the charismatic Shri Ram, the beneficial influence of his parents, his privileged upbringing, the umpteen challenges DCM faced over the years: labour unrest, the insufferable Emergency years, Swraj Paul's hostile takeover bid, a drop in the company's share prices and huge debts. Having overcome most obstacles, a resurgent DCM group is now active in fields like software, engineering, textiles and real estate. Bharat-Ram writes about other facets of his life, like his love of classical music and abiding interest in economics. Distinguished personalities among them, the economist Amartya Sen, musicians such as Baba Allauddin Khan, Ali Akbar Khan, Ravi Shankar and George Harrison, and politicians such as Rajiv Gandhi, Narasimha Rao and Manmohan Singh make cameo appearances in the book. In telling the story of his remarkable life, Bharat-Ram also manages to give fascinating insights into how big businesses survive, how family conflicts are resolved, and how luck plays a part in the achievement of corporate objectives.
650			_aIndia _9480
650			_aDelhi Cloth and General Mills _99018
650			_aBusiness enterprises _92376
650			_aCorporations _99019
942			_2ddc _cBK