000			01533nam a22002057a 4500
999			_c3618 _d3618
005			20230123114654.0
008			230123b ||||| |||| 00| 0 eng d
020			_a9781609613822
082			_a647.9573 _bSCH
100			_aSchultz, Howard _98567
245			_aOnward: _bhow Starbucks fought for its life without losing its soul
260			_bRodale Books _aNew York _c2011
300			_axv, 350 p.
365			_aINR _b899.00
520			_aIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz’s central leadership philosophy: It’s not about winning, it’s about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
650			_aStarbucks Coffee Company _911546
650			_aOrganizational change _9302
650			_aCoffee--Marketing _911547
942			_2ddc _cBK