000			02600nam a22002417a 4500
999			_c3663 _d3663
005			20221116111823.0
008			221116b ||||| |||| 00| 0 eng d
020			_a9789332559981
082			_a658.022 _bSCA
100			_aScarborough, Norman M. _94991
245			_aEssentials of entrepreneurship and small business management
250			_a8th
260			_bPearson India Education Services Pvt. Ltd. _aNoida _c2022
300			_axvi, 704 p.
365			_aINR _b830.00
504			_aTable of Content SECTION I The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Ethics and Social Responsibility: Doing the Right Thing Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II The Entrepreneurial Journey Begins Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan Chapter 6 Forms of Business Ownership and Buying an Existing Business Chapter 7 Franchising and the Entrepreneur SECTION III Launching the Business Chapter 8 Building a Powerful Bootstrap Marketing Plan Chapter 9 E-Commerce and the Entrepreneur Chapter 10 Pricing and Credit Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow SECTION IV Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Equity and Debt Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning for the Next Generation
520			_aEntrepreneurship is a fast-growing and ever-changing discipline. Of late,people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. In the revised eighth edition, the authors have provided plenty of practical, &ldquohands-on" tools and techniques to make new business ventures successful. Thisbook provides the tools to help teach students the right way to launch and manage a small businesswith the staying power to succeed and grow.
650			_aSmall business--Management _93482
650			_aNew business enterprises--Management _97183
650			_aEntrepreneurship _9968
700			_aCornwall, Jeffrey R. _910002
942			_2ddc _cBK