| 000 | 01938nam a22002297a 4500 | ||
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| 999 |
_c3676 _d3676 |
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| 005 | 20221116124339.0 | ||
| 008 | 221116b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332536623 | ||
| 082 |
_a620.0068 _bMOH |
||
| 100 |
_aMohr, Jakki J. _910018 |
||
| 245 | _aMarketing of high-technology products and innovations | ||
| 250 | _a3rd | ||
| 260 |
_bPearson India Education Services Pvt. Ltd. _aNoida _c2015 |
||
| 300 | _a542 p. | ||
| 365 |
_aINR _b975.00 |
||
| 504 | _aTable of Content CHAPTER 1 Introduction to World of High Technology Marketing CHAPTER 2 Strategic Market Planning in High-Tech Firms CHAPTER 3 Culture and Climate Considerations for High-Tech Companies CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing CHAPTER 6 Marketing Research in High-Tech Markets CHAPTER 7 Understanding High-Tech Customers CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets CHAPTER 10 Pricing Considerations in High-Tech Markets CHAPTER 11 Marketing Communication Tools for High-Tech Markets CHAPTER 12 Strategic Considerations in Marketing Communications CHAPTER 13 END-OF-BOOK CASES | ||
| 520 | _aProvide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. | ||
| 650 |
_aHigh technology industries--Marketing _99992 |
||
| 700 |
_aSengupta, Sanjit _910019 |
||
| 700 |
_aSlater, Stanley _910020 |
||
| 942 |
_2ddc _cBK |
||