000			01696nam a22002417a 4500
999			_c3678 _d3678
005			20221116140903.0
008			221116b ||||| |||| 00| 0 eng d
020			_a9788177588255
082			_a658.87 _bGIL
100			_aGilbert, David _94916
245			_aRetail marketing management
250			_a2nd
260			_bPearson India Education Services Pvt. Ltd. _aNoida _c2006
300			_axiii, 457 p.
365			_aINR _b699.00
504			_aTable of Content An Introduction to retailing as an activity An introduction to retail marketing Consumer behaviour and retail operations The management of service and quality in retailing The retail marketing mix and product Merchandise Management Retail pricing Retail promotion Retail logistics and distribution Methods and approaches to retail marketing planning Retail location strategies and decisions The management of a retail brand The applications of It to retail marketing Consumerism and ethics in retailing International retailing The future of retailing
520			_a Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.
650			_aMarketing--Management _9348
650			_aRetail trade _9327
650			_aManagement _9445
650			_aRetail trade--Management _9326
942			_2ddc _cBK