000			01733nam a22002297a 4500
999			_c3765 _d3765
005			20221118104857.0
008			221118b ||||| |||| 00| 0 eng d
020			_a9781847942548
082			_a302.30285 _bFRI
100			_aFrier, Sarah _98627
245			_aNo filter: _bhow Instagram transformed business celebrity and culture
260			_bPenguin Random House _aLondon _c2020
300			_axxii, 327 p.
365			_aINR _b599.00
520			_aSummary Winner of the FT & McKinsey Business Book of the Year Award 2020 'Deeply researched and highly entertaining.' The Times 'Lively and revealing.' Economist 'Clear-eyed and objective.' New York Times The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
650			_aOnline social networks _93998
650			_aInstagram (Firm) _910139
650			_aTechnology--Social aspects _910135
650			_aPhotography--Digital techniques _910140
650			_aTechnology and civilization _92089
942			_2ddc _cBK